I ♥ FB: A Q-Methodology Analysis of Why People 'Like' Facebook
نویسندگان
چکیده
Virtuallyseductivequalitiesofidentitysharing,contentgratification,andamplesocialatmosphere havemadeFacebookthemostpopularsocialnetwork,boasting890milliondailyusers(“Facebook ReportsFourthQuarter,”2015;Joinson,2008;Orchardetal.,2014,Reineckeetal.,2014).Online socialnetworkstudieslargelyoverlooktheindividual,limitingtheunderstandingofwhatexactly drivespeopletouse,abuse,evenbecomedependentonsiteslikeFacebook.Basedonthetheoryof usesandgratifications,QmethodologysubjectivelyobserveswhatdrawsuserstoFacebook,focusing specificallyonFacebookusercharacteristics.Paststudiesneglecttheexistenceofthreeofthefour factorgroupsdiscoveredinthisstudy,makingtheseeffectuallynewdiscoveriesforacademia(Alloway, Runac,Quershi,&Kemp,2014;Cheung,Chieu&Lee,2011;Sheldon,2008,Tosun,2012;Yang& Brown,2013).Thesefindingsincreaseunderstandingofonlineusage,evenaddiction,andwillhelp caterfuturesocialnetworkstospecificusers. KeyWoRdS Motivation, Online Identity, Relationship Building, Self-Gratification, Social Capital, Social Networks, Stalking, Uses and Gratifications
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ورودعنوان ژورنال:
- IJVCSN
دوره 9 شماره
صفحات -
تاریخ انتشار 2017